Web Site Design
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 Web Development
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 SEO & Online  Marketing
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 Social Media
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 Analytics
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Analytics

Web Analytics is one of the most valuable yet overlooked areas of e-marketing. How visitors manoeuvre, search, browse and most importantly when, where and why they leave your website is the most important data any e-Marketing Manager can gather.

This information should be used to form the basis of change and improvements on your site which will guarantee to retain visitors longer and engage with them in a way that will ultimately convert visitors to Sales / Enquiries.

Using Google Analytics, we can analyse your site and below are just some of the powerful reports that can be viewed on Google Analytics:

Dashboard

- Visits: This indicates how much people have visited your site during a specific period of time.

- Pageviews or page impression: This is how much requests that have been made to view your site.

- Pageviews/Visit: The average pageview of one visitor.

- The Bounce Rate: A bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs.

- Avg Time on site: Basically, it's the that time a visitors spend on your blog.

- New Visits: Percentage of new visitors that visited your site.

The Visitors

In this section you've got a whole bunch of really interesting comparisons. You can view the loyalty of your visitors, the length of their visit and much, much more.


Traffic Sources

One of the most important aspects in Google Analytics is certainly your traffic sources. You can look at your Top Traffic Sources, these are the sources where you get the most traffic from. Examine them and be sure not to loose them!

- Direct Traffic: This is maybe one of the best traffic sources you can have. Direct traffic means that someone went directly to your site, without clicking on any link or typing something in a search engine. The visitors really like you're content, and go directly to your site.

- Referring Sites: Referring sites are sites that link to you.

- Search Engines: The Search Engine link gives you a view on how many people have visited your site through search engines like Google, Yahoo, ....

You can click on the different elements to get more information.

Content

This option shows again the number of pageviews, unique views and bounce rate which is talked about previously. This could really be the key to understanding your visitors.
What is better then to know what you're visitors are clicking on. With this kind valuable information you could adjust your site, to optimize and attract more visitors.