Thursday, October 6, 2011

Day 1: Building your Business Brand

Over the next few days I am going to talk about Twitter.

A lot of people are daunted by the concept of Twitter until they embark on it.
Maybe you don't know much about it. Maybe you do but if not its
time to learn because Twitter is not going away!

So if you don't know much about Twitter here is a very brief run
down. It will become important for every business person to at least
have an understanding of what Twitter is about.
Basically Twitter is a micro blogging platform which allows you to
publish short messages of less than 140 characters through different
mediums like Mobile Phones and the web.

It allows users to follow and monitor each other 's messages or
updates.

From a business standpoint Twitter can be actively used as a tool
to push out messages that promote your business.

Over the next few days I will be adding various ways that you can use Twitter to its best advantage.

Building your Business Brand.
Twitter is a social media platform you can use to build your brand. It has the primary benefit of developing a casual persona and establishes you and your business as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas. So start building that brand and gain followers.

Tuesday, March 8, 2011

No. 2 Tech tool for Business

My next tool that I want to highlight is Evernote from www.evernote.com

Its a fantastic FREE Tool to keep notes in. You can type notes, record notes, keep images etc.

You can load Evernote to your PC and Your Phone and then Synchronise all together in one place simply by plugging your Phone into your PC.

So, if for example you are walking around and something pops into your head, you can simply launch Evernote on your Phone and record a short message or type a note in and when you get home and check your notes or Synchronise to your PC. You will never forget anything again.

You can also organise notes into different Notebooks, so you could have a notebook for work and one for your busy personal life.

The following is a quote from the Evernote website "Put your thoughts, ideas, inspiration, and things to remember all in one place. Use Evernote for work, for play, and for everything that’s noteworthy."

It really is well worth trying out.

Monday, March 7, 2011

No.1 Tech tool for Business

Ok The first Tool that i think is really cool is blueface.ie.

For just €9.99 + VAT per month you can get a local number anywhere in Ireland.

If someone calls that number it rings through to either a Landline or to a VOIP Phone free of charge. You do pay to forward to a mobile.

You can control everything from a control panel. Well worth looking into it if you travel a lot or are out of the office a lot.

You also get a Voicemail facility and an email is sent when a Voicemail is left.

So go to www.blueface.ie its well worth looking into.

I will post more tech tools in the coming days.

Wednesday, January 5, 2011

How to start an Online Conversation about your Product

You have your website up and running. You have your Facebook Page ready to go but how do you go about getting your brand or product out there? Start an Online Conversation about your brand or Product and here's how...

1. Identify your key online influencers..
Do some market research and identify the key online influencers for your brand or product. This is where your potential online customers can be found, boards, forums, blogs etc. These people are already interested in your type of product and are more likely to talk about your product.

2. Join the Online Conversation..
Once you know where these people are you can join in on the conversations. This takes time and persistence and you need to be consistent about participation, offering advice and insights to add value to the conversation.

3. Develop Relationships..
Joining the conversation is not enough you need to develop relationships with some of your key influencers. Interact regularly with them, provide useful information and above all be accessible.

4. Acknowledge your Online influencers..
Once you identify who your key online influencers are and have developed a relationship with them, you then need to acknowledge these people in ways that can lead to indirect promotion of your product through more online conversations. One way of dooing this is to send product samples to them requesting their opinion.

5. Make the conversation lead back to you..
Your online efforts should always lead back to your website where people can get more information on your product. Facebook, Twitter, Blog, You Tube or LinkedIn Groups should also lead back to your main point of sale - your web site.

I hope you find these tips helpful. If you want further information on our services go to www.futurasoft.com

Wednesday, November 17, 2010

Not Sure if Social Media is of any benefit to a Small Buainess??

Take a look at some of the stats taken from various sources in an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business.

• 86% of B2B firms are using social, compared to 82% of B2C. (Source)

• B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. (Source)

• More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. (Source)

• The top three social networks—Facebook, Twitter, and LinkedIn collectively received more than 2.5 billion visits in the month of September 2009 alone. Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85%.

• A recent report revealed that, on average, 900,000 blog posts are created within a single 24-hour period.

• The online photo sharing site Flickr now hosts more than 3.6 billion user images.

• The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs.
So, perhaps this social media thing is going to catch on after all !!

Friday, November 12, 2010

Basic Tips for Promoting Your Business on facebook

1. Use Facebook pages as hubs — use your Facebook page to launch different campaigns. Promote it and include it in other marketing activates. Remember, Google indexes fan pages as these are public, whereas personal pages are not.

2. Be exclusive — Use your Fan page as the hub for social activities. Run offers exclusive to Facebook. Once the word gets out, others will want to join. “Being ‘in’ is a key emotional driver for Facebook users. The more exclusive, the more likely people will flock to join. But it has to be compelling.

3. Use coupons — Customers respond to coupons, regardless of the medium in which it appears. For example, a photographer can easily post an offer on Facebook that gives free sessions for large parties or make it time sensitive.

4. Integrate Facebook into your overall marketing plan — Don’t work on Facebook in isolation.

5. Make sure taht your Branding is consistent across all Marketing media.

Tuesday, June 22, 2010

Futura Media announce the Launch of our Auto Dealer Software

Futura Media's Auto Dealer software is an all-in-one Dealer Management Software System that allows the dealer full control over their inventory at an affordable price. Call us today on 01 2606886 or email emurray@futurasoft.com to arrange an Online Demo.

Wednesday, December 9, 2009

Digital Marketing News

Google is rolling out its customised search function to all of the search engine's users, affecting anyone involved in SEO.

Previously only Google users who had signed-in and had enabled their web history on their account have found their search results customised. Now all users will find that if they favour a certain site Google will feature it higher in its search results.

Google says the aim of the move is to provide better search results to its customers. It will also be able to target ads more precisely by building a profile of its users web activity.

As search results will vary from user to user it will make it harder for SEO specialists and marketers to convince Google's algorithms to push a site higher up its search ranking.

A website's position in a Google results page will also be harder to analyse as it will vary from user to user.

"Now when you search using Google, we will be able to better provide you with the most relevant results possible", said software engineer Bryan Horling and product manager Matthew Kulick in a blogpost announcing the change.

Users can turn the personalisation off it remains an opt-out rather than an opt-in service, alarming privacy campaigners.


 

 
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